Back to the Office
Creative Lead: Ideation, Art Direction & Production
Client: Charles Tyrwhitt
As part of Charles Tyrwhitt’s social rollout for the 2024 Back to the Office campaign, we created engaging, humour and style filled content to align with the brands tone of voice.
The highlight was a short narrative piece about the "Gilet Guy," a humorous character who loves his gilet, adding a fresh, playful tone to the brand's social media presence.
This asset was well-received by both the client and audience, marking a new direction for Charles Tyrwhitt’s content.
In addition to this, I directed a social-first shoot, producing sharp, eye-catching visuals, focused on shoes and accessories, that aligned with the brand's sophisticated style while engaging their social audience.
