The 59Fifty

Ideation, Art Direction, & Animation
Client: New Era
Narrator: Rob Milton

The 59Fifty is one of New Era’s most iconic caps.

In 2023, I was briefed to create a short infographic video encapsulating elements of the iconic story behind the product for 59Fifty Day.

Using stock footage, archival imagery & a voiceover, I created the below mixed-media animation to convey the very layered history of the 59Fifty.

15 Second 59fifty (1).gif
15 Second 59fifty.gif
59Fifty Vertical With Captions (2).gif
6 seconds 59fifty.gif