A/W 2024 Social Shoot
Creative Lead: Ideation, Art Direction & Production
Client: Charles Tyrwhitt
As part of Charles Tyrwhitt’s White Shirt Campaign, I led a social-first shoot, focusing on creating content that added narrative and storytelling to their existing social campaign. A key asset was the "How to Tyrwhitt: Styling a White Shirt" video, which became part of a broader content series we ideated for the brand.
This approach enhanced the campaign by offering styling tips and bringing a fresh, engaging layer to their classic white shirt content, all while aligning with Charles Tyrwhitt's polished aesthetic.