USC FITS
Editorial Design & Execution
Details:
Client: USC
As the Art Director and Design Lead for USC Fits, I oversee the creative of this seasonal content series for USC. These shoots capture key fashion moments such as "Back to University" and Summer. Each campaign blends editorial-style stills with inventive, trending social media content, creating eye-catching Instagram carousels and engaging visual stories.
My role ensures the seamless execution of the creative vision as well as the overall creative, look and feel of the suite of assets we deliver.
Below are examples of the work produced across these seasonal shoots.
