USC Brand Stories
Animation, Narrative & Art Direction
Client: USC
For a project aimed at shedding light on the iconic brands stocked by USC, such as Barbour International, Levi’s and Hugo Boss, we crafted compelling animations that brought these legendary stories to life.
I began with thorough research into each brand's history, followed by detailed storyboarding to ensure coherent and engaging narratives. The animations feature mixed-media materials that reflect each brand's unique identity.